The design contest with direct feedback from consumers and experts of Universal Design. Companies, design offices, start ups and students are welcome to participate. 


You design or develop products, digital applications, architectures or service scenarios that are broad, simple, intuitive and cross-generational to use? Are Universal Design criterias part of your product/service strategy?


Submit your application and have your contribution assessed according to the above criteria by a jury of experts and consumers.

All information and application documents can be found here.


Winner 2020


The winners of the UNIVERSAL DESIGN competition 2020 are determined by the "expert JURY" and the "consumer JURY".

The diversity of submissions from Germany and abroad reflects the current developments of Universal Design in the context of optimized processes and digital solutions.

In addition to analogue and digital products/services, the importance of transdisciplinary concepts in economy and services is increasing. This was also displayed by the decisions of the JURY.. The variety of the winning submissions goes from a brochure in an easily understandable language or mechanical comfort solutions in the furniture sector to a digital diagnostic device for easier detection of malaria. 

This year's UNIVERSAL DESIGN Goldwinner is "sippa home, Iuvas medical GmbH".


For more information about all our winners click here.


Talks, Workshops and more

Wir verstehen Universal Design als kontinuierlichen, systemischen Prozess .

Hierzu entwickeln wir unterschiedliche Bühnen und Räume in Ihrem Unternehmen, "Out-of-the-box"-Szenarien, Messen und Design Events.

Gemeinsam mit unseren Kunden entwickeln und realisieren wir individuell auf Sie  abgestimmten Formaten. Hierzu zählen:

  • Livelabs

  • Innovations-Workshops

  • Workshops mit Nutzer*innen, Stundent*innen und Expert*innen

  • (Design-) Talks

  • Design Jam

  • Impuls Vorträge

  • Speed pitches

Sie möchten gerne unsere Bühne auf der MCBW oder einem anderen Ort Ihrer Wahl nutzen? Sprechen Sie uns gerne an! E-mail


Munich Creative Business Week

The Munich Creative Business Week (MCBW) is Germany`s largest design event for creatives and clients. The MCBW sensitizes for design and it‘s social, cultural and economic impact. Because of that, it has become one of the main attractions for international designers, architects, creatives, business representatives and companies over the past years. The motto "Design connects" is capitalized and lived in Munich for over a week!

As a KEY partner of MCBW and together with the operater bayern design, we’ve been continuously contributing topics since 2012.


More at www.mcbw.de

Information and registration


For more information, :

...just click on the UD-competition Button!

member of

IUD - Institut für Universal Design KG

Design Offices Arnulfpark

Luise-Ullrich-Str. 20

80636 München


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© Institute for Universal Design, 2019