The START-UP CHALLENGE has opened its registration portal.

Until Friday, January 21st , 2022

Start-ups, founders or innovators can register free of charge.

What is it about?

The START UP CHALLENGE is looking for analog and digital solutions for care in a wide variety of application scenarios, such as: quality of life for those cared for, self-determined living, relief and integration of caregivers relatives, promotion and appreciation of the skilled workers in geriatric care, shortage of skilled workers as well as process control & management.

The ideas will be awarded in the following categories:


- Concept & Strategy

- Communication & Documentation

- Smart Objects & Smart Solutions

- Living & Entertainment


Why participate?

Around 20 nominated participants and teams can win a free exhibition space as part of the AVENEO special show at LEITMESSE ALTENPFLEGE 2022.

With good preparation, broad attention and many additional marketing effects ensure a successful market entry

A jury process with all nominated participants takes place before the fair. This is where the decision-makers, a team of experts from the care industry, come into conversation with the participants, which  can be chosen as the winners in one of the categories.

One of the prizes is a free participation at LEITMESSE ALTENPFLEGE 2023!


Is your innovation almost ready for the market or at a high level of development?

Have you already tested your innovation in the practice environment of nursing?
Has your innovation been on the nursing care market for no more than three years?


The START-UP CHALLENGE is the right place for you!


Put your application documents together carefully. Please take a look at the application form.

At least two pictures of your innovation, a summary PDF or a pitch deck and a self-produced video that describe you and your innovation complete your free application.


QR_CODE Anmeldung.jpg

Register now!

Do you want to get started now? Register for the leading innovation competition in the care industry!


Simply scan the QR code or click HERE.

Questions? Please feel free to reach out to

We are looking forward to your application!

Winner 2021

Winner 2020

More impressions from the special show AVENEO, the ALTENPFLEGE MESSE and the

START UP CHALLENGE can be found in the salon.

To the salon


More information about the AVENEO special show